她山之石

6 threads


Ira Glass 说,创作过程中,大部分的时间都是在寻找。

“当你从事创作,有件事情别人不会告诉你。那就是你要花费很多时间仅仅是寻找一个值得你去创作的点子。当我19岁刚刚开始在NPR 工作的时候,我看到我周围的这些同事,他们都能干而且很有成就,我想,他们是如何找到这些故事的?实际上,找故事就是你的工作。寻找是工作中很大的一部分。我们花费一半的时间找故事,找故事,找故事。”


“人无可避免地需要借助公共语言来表述私人体验,但当一个时代提供的公共语言是高度类型化的概念集合时,私人体验就在表述过程中被简化了。在繁荣的表达之下,真正的被理解可能更加稀缺。”


It doesn't even matter what you do as long as you do something, because that's my other favourite quote, is "action produces information." So at a certain point, you got to stop pontificating about this stuff and just try something, anything. You're going to be embarrassed by the Vi until you go out there and you create. That's part of the product development process, is just dramatically scaling back kind of the ambition and the feature set and everything to rapidly iterate and prototype these things, but go do anything. The first thing you try is almost guaranteed not to work. So don't give up, just go try the next thing, and the next thing, and the next thing. That's the only way that new products and companies ever get created in the world. You got to put a lot of shots on goal to get one to eventually work.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.
Steve Jobs